190 Strand
London, WC3
Permission has been granted to redevelop the existing office building with a residential led mixed use proposal. The site occupies a highly sensitive location within the Strand Conservation Area and adjacent to several Grade I listed buildings.
Location: London
Status: Planning permission granted 2011
Size: 31,863 sq m (342,976 sq ft) residential space (200 units)
16,472 sq m (177,303 sq ft) retail, leisure, restaurant
and business space
Scale: City block
Turley Associates provided planning advice, assisted with the production of an Environmental Statement (ES) and submitted the planning application for this ambitious project.
The proposals optimise the development envelope and introduce a contemporary architectural solution. This is an approach we have strongly advocated with the LPA by demonstrating a thorough understanding of the character and appearance of the CA.
The application was submitted following extensive consultation with CABE, the GLA, English Heritage and Westminster Council. The latter rightly required considerable comfort that the architectural solution could be delivered in detail and that the day to day practicalities of such proposals had been considered.
Turley Associates co-ordinated the review of all submitted documents to ensure that each was strategically supporting the application.
Of particular note have been the affordable housing negotiations with the Council, as the project raises challenging viability issues in part due to the rising office rental rates.