Sports and Stadia
In today’s difficult economic environment, many sports clubs are facing increased challenges of financial viability and growth.
With the likelihood of diminishing income from ticket sales, TV rights, sale of merchandise and local advertising, and with business sponsorship much harder to secure, it is now more important than ever that clubs examine their assets carefully, and consider how they can protect current value and generate new income.
This can often be achieved by optimising the value of property assets; this could be by increasing stadium capacity by full or partial redevelopment, either alone or with a development partner; or by relocation of the club in its entirety.
Possible ‘development partners’ can include a variety of uses complementary to the club’s main business; for example other sports clubs, gyms, hotel and/or leisure operators, and retail. Housing and other uses might also be appropriate on surplus land. We are a leading national planning and urban design consultancy with the planning skills and services required to assist sports clubs to both protect and enhance asset value.